Consumer hiring calibrated against brand, scale, and the specific consumer loop.
We place senior talent at consumer internet companies, DTC brands, marketplaces, media, and consumer apps. Engineering, product, design, brand, growth, operations, and executive leadership.
The consumer market, honestly.
Consumer is a vertical where brand sense, product intuition, and data fluency all have to coexist in the senior team. The failure mode is typical: a senior hire from B2B SaaS joins a consumer company and can build, but can't feel. We calibrate consumer searches against the specific category (marketplace vs DTC vs media vs consumer SaaS) and against whether the company is brand-led, performance-led, or product-led. A growth leader for a performance-marketing DTC brand is not a fit for a brand-first marketplace, even if titles suggest otherwise.
What we see in consumer.
- Marketplaces, DTC brands, media, and consumer SaaS each have distinct senior hiring profiles
- Brand-led vs performance-led vs product-led companies need different senior marketing leaders
- International marketplace ops (LATAM, APAC, EMEA) adds cross-border coordination complexity
- Consumer product design (visual + interaction + motion) is a specialized craft
- CMO searches in consumer are dominated by brand vs growth calibration
Roles we place in consumer.
- Senior Product Engineer / Full-stack
- Senior Mobile Engineer (iOS, Android, cross-platform)
- Senior Product Manager (consumer)
- Senior Product Designer / Design Leader
- CMO / VP Marketing (brand + growth)
- Head of Growth / Head of Performance Marketing
- Head of Content / Brand
- VP Operations (marketplace, supply chain)
- CEO (consumer scale-ups)
How consumer compensation differs.
- Consumer engineering comp sits slightly below B2B SaaS at comparable seniority
- Brand-led CMO comp runs 10–20% above B2B SaaS equivalents at late-stage consumer
- Consumer design leadership carries premiums for marketplace and app-first companies
- Marketplace ops leaders (VP Ops at high-supply marketplaces) carry P&L-proxy comp
Who we work with in consumer.
- DTC brands at Series A–D
- Marketplaces (horizontal + vertical) at growth stage
- Consumer internet and consumer apps
- Consumer-facing fintech and healthcare (see those verticals for overlap)
Consumer hiring — questions we hear.
Yes. Consumer CEO searches are a specialized retained practice — the candidate pool is different from SaaS, and the screen weights brand instinct and operator depth differently.
Hiring across verticals?
Most scale-up hiring spans multiple verticals — a healthtech company hires SaaS-native engineers, a fintech needs enterprise-grade security. We calibrate per role.